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Improving Search & Usability in Thrivent’s Choice Dollars Program
A redesign of the core user journey to improve conversion and reduce decision fatigue across the platform.
↑17%Digital participation
↑20%First-time engagement
Product Designer · Open to opportunities
Hi, I'm Helen —
I design complex products
that drive real adoption.
I work in fintech and enterprise cloud, where regulatory constraints and complex workflows demand research-backed, systems-level thinking.
Selected Work
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Establishing Scalable Architecture for Platform-Wide Transactions
Redesigning the payments experience to reduce friction, build trust, and increase completion rates at checkout.
+9kDigital transactions in first month
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Helping Users Understand and Successfully Launch on a Complex Cloud Platform
Streamlining complex workflows for enterprise cloud management, bringing clarity and efficiency to power users.
↓1 dayTo provision