Improving Search & Usability in Thrivent’s Choice Dollars Program
A redesign of the core user journey to improve conversion and reduce decision fatigue across the platform.
↑17%Digital participation
↑20%First-time engagement
Product Designer · Open to opportunities
Hi, I'm Helen —
I design complex products
that drive real adoption.
I work in fintech and enterprise cloud, where regulatory constraints and complex workflows demand research-backed, systems-level thinking.
Selected Work
Establishing Scalable Architecture for Platform-Wide transactions
Redesigning the payments experience to reduce friction, build trust, and increase completion rates at checkout.
+9kDigital transactions in first month
Helping Users Understand and Successfully Launch on a Complex Cloud Platform
Streamlining complex workflows for enterprise cloud management, bringing clarity and efficiency to power users.
↓1 dayTo provision
About
Running on a transformation from boring to drives me.
I'm a San Francisco Bay Area-based product designer with 6 years of experience working on consumer and enterprise products. Giving complex digital experiences that are often visually dull and mentally taxing a new set of wings that I care deeply about the intersection of usability, aesthetics, and business outcomes.
When I'm not designing, you'll find me taking hip hop dance classes and gardening out in the yard.
Skills & Tools
- Figma
- Prototyping
- User Research
- Design Systems
- Framer
- Interaction Design
- Usability Testing
- Information Architecture